A new lager from GUINNESS, how refreshing.

Guinness Black Lager is a new premium lager beer from Guinness. It’s cold-brewed with 100% malted barley and fermented at cold temperatures using our own special Guinness Lager yeast. This process produces the refreshing taste of lager with a unique flavourful character.

Guinness Black Lager will be available at all premium bars, clubs and bottle shops throughout Western Australia for six months, from October 2010 through April 2011. Because WA loves it’s premium beer, it was chosen as the test market for this new permium lager taste from Guinness.