The Ads

Guinness ads

Welcome to the gallery. Select the RECENT tab to view current ads and those from the last few years. Select the CLASSIC tab to view a selection of epic campaigns from the GUINNESS® archives.

View by:

View by decade:

Pages

GUINNESS Festival Clock
01 1951
Print Ads A century after the Great Exhibition, the British Government staged the Festival of Britain in London as a showcase for the...
Down with GUINNESS
01 1955
Print Ads A bit of topical satire – this poster ran during the 1955 British general election campaign. It was printed and held until the...
Lovely Day for a GUINNESS
01 1956
Print Ads Although the elegant topiary on the hedge referred back to Gilroy’s earlier work, this campaign introduced a new artist,...
GUINNESS for Strength — 5 Million
01 1960
Print Ads In one of Gilroy’s last works for the Guinness company he adapts his famous ‘Man with a girder’ to reflect the endline in a...
Reward!
01 1964
Print Ads This poster introduced a new typeface – the Hobbs-face – for the copy, which echoed the ‘Wanted’ posters of the Wild...
Label Pour
01 1989
Print Ads This unusual graphical approach shows exactly what to do – take the bottle and pour it into the glass.
5 Million Daily
01 1960
Print Ads Abram Games took a powerfully graphical approach to announce the fact that, by the 1960s, five million servings of GUINNESS® beer...
Summer Resort
01 1961
Print Ads The last in a legendary series. Gilroy’s glorious beasts were beginning to look a little dated, so it was time to retire them and...
Smiling
01 1966
Print Ads SH Benson designer Bruce Hobbs came up with the first of many visual gags by morphing the GUINNESS® brand name. Later campaigns,...
Thinking
01 1967
Print Ads From screen to print, this poster picked up on the cinematic split screen technique popular in the Sixties, rather than using the...
Hold it
01 1967
Print Ads This introduced the distinctive Waterford tankard to GUINNESS® advertising, as the product emphasis moved from bottle to draught...
My Goodness, My GUINNESS — Home Guard
01 1942
Print Ads This shows the vital role played in the war by the Home Guard and GUINNESS® beer – here taking part in a Molotov cocktail...

Pages