The Ads
Guinness ads
Welcome to the gallery. Select the RECENT tab to view current ads and those from the last few years. Select the CLASSIC tab to view a selection of epic campaigns from the GUINNESS® archives.
A GUINNESS a Day
31 1931
Print Ads The ‘Good for You’ campaign – 7 glasses, 7 days of the week and 7 beneficial reasons to drink it (for strength, nerves,...
GUINNESS for Strength
01 1934
Print Ads The famous Girder made its first appearance – people even started asking for a 'girder' in the pub, it was so popular.
...
GUINNESS is Good For You — Toucan
01 1935
Print Ads This ad features the advertising debut of the iconic Toucan, which would be a touchstone of the brand for decades to come. Just...
My Goodness, My GUINNESS — Ostrich
01 1936
Print Ads Several members of the public wrote to point out that if the ostrich had drunk the pint, the glass would have been the other way...
My Goodness, My GUINNESS — Pelican
01 1939
Print Ads ‘A wonderful bird is the pelican,
Its bill can hold more than its belly can.
It can hold in its beak
Enough food for a...
My Goodness, My GUINNESS — Kangaroo
01 1943
Print Ads One of the most popular in the ‘My Goodness My GUINNESS®’ campaign, this idea first appeared in black and white as a press ad and...
After Work
01 1961
Print Ads Very much of its era, the simple graphic elements of this poster combine humour and message brilliantly. Unwind with a GUINNESS®...
GUINNESS for Strength — Dig
01 1945
Print Ads The Ministry of Information’s ‘Dig for Victory’ campaign was echoed here to become a part of the ‘GUINNESS® for Strength’ series...








