The Ads

Guinness ads

Welcome to the gallery. Select the RECENT tab to view current ads and those from the last few years. Select the CLASSIC tab to view a selection of epic campaigns from the GUINNESS® archives.

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After Work
01 1961
Print Ads Very much of its era, the simple graphic elements of this poster combine humour and message brilliantly. Unwind with a GUINNESS®...
GUINNESS for Strength — 5 Million
01 1960
Print Ads In one of Gilroy’s last works for the Guinness company he adapts his famous ‘Man with a girder’ to reflect the endline in a...
Reward!
01 1964
Print Ads This poster introduced a new typeface – the Hobbs-face – for the copy, which echoed the ‘Wanted’ posters of the Wild...
5 Million Daily
01 1960
Print Ads Abram Games took a powerfully graphical approach to announce the fact that, by the 1960s, five million servings of GUINNESS® beer...
Summer Resort
01 1961
Print Ads The last in a legendary series. Gilroy’s glorious beasts were beginning to look a little dated, so it was time to retire them and...
Smiling
01 1966
Print Ads SH Benson designer Bruce Hobbs came up with the first of many visual gags by morphing the GUINNESS® brand name. Later campaigns,...
Thinking
01 1967
Print Ads From screen to print, this poster picked up on the cinematic split screen technique popular in the Sixties, rather than using the...
Hold it
01 1967
Print Ads This introduced the distinctive Waterford tankard to GUINNESS® advertising, as the product emphasis moved from bottle to draught...