The ad, shot in one take, shows a young man walking towards the camera, talking directly to the viewer.
It begins in a dark but lively street. The man shakes hands with a passing friend before saying to the camera: "A little bird told me that appearances can be deceptive…"
The scene transforms as he walks from the street into a bar where several people are enjoying drinks with friends. Engaging, up-beat music starts to play as it is revealed that members of a band are sitting within the bar. He continues:
"…because sometimes the things that look dark can taste surprisingly light".
The man arrives at the bar where a freshly poured pint of GUINNESS RED® awaits him. He has a sip, looks approvingly at the camera and then turns to join his friends. The room and background begin to brighten around him. As the music gets louder the scene finishes with the appearance of daylight outside.
The end frame shows a shot of a pint of GUINNESS RED® with the strapline "Looks Dark Tastes Light".