GUINNESS for Strength
The famous Girder made its first appearance – people even started asking for a 'girder' in the pub, it was so popular.
This ad contains historical product claims that are not now endorsed by GUINNESS®. In posting these ads it is not our intention to promote benefits of drinking but to show GUINNESS® stout advertising over more than 80 years. We believe that adults who choose to drink should do so responsibly.
GUINNESS for Strength — Dig 01 1945
The Ministry of Information’s ‘Dig for Victory’ campaign was echoed here to become a part of the ‘GUINNESS® for Strength’ series...
GUINNESS for Strength — Horse 01 1949
This ‘GUINNESS® For Strength’ execution is one of our all-time classics. It won John Gilroy a standing ovation when he walked...
In one of Gilroy’s last works for the Guinness company he adapts his famous ‘Man with a girder’ to reflect the endline in a...