The Ads


The ‘Good for You’ campaign – 7 glasses, 7 days of the week and 7 beneficial reasons to drink it (for strength, nerves, digestion, exhaustion, sleeplessness, its tonic effects and the blood).

This ad contains historical product claims that are not now endorsed by GUINNESS®. In posting these ads it is not our intention to promote benefits of drinking but to show GUINNESS® stout advertising over more than 80 years. We believe that adults who choose to drink should do so responsibly.

Related Ads

GUINNESS for Strength 01 1934

The famous Girder made its first appearance – people even started asking for a 'girder' in the pub, it was so popular.

GUINNESS for Strength — Dig 01 1945

The Ministry of Information’s ‘Dig for Victory’ campaign was echoed here to become a part of the ‘GUINNESS® for Strength’ series...

GUINNESS for Strength — Horse 01 1949

This ‘GUINNESS® For Strength’ execution is one of our all-time classics. It won John Gilroy a standing ovation when he walked...

GUINNESS for Strength — 5 Million 01 1960

In one of Gilroy’s last works for the Guinness company he adapts his famous ‘Man with a girder’ to reflect the endline in a...