Guinness Wheelchair Basketball Advert
GUINNESS has a simple belief; when people come together, the extraordinary can happen. The Wheelchair Basketball ad demonstrates that a richer life results from spending quality time with your friends.
Guinness has a long standing belief in the importance of friendships; as does Professor Robin Dunbar of Oxford University who has been researching this field for over ten years. This report puts science behind what we have all intuitively felt for some time – that it’s important to get together with your friends regularly.