Entitled 'Home Grown', the latest Guinness Rugby Ad supporting the Guinness sponsorship of the Irish Rugby Team was launched in Jan 2008.
The ad begins in a field at dawn, with mist hanging in the air the earth starts to move. The soil begins to crack and sinewy roots emerge from the ground as trees rapidly form. As the trees grow into great hulks of solid tree they sprout limbs and begin to take on a human form. Green moss forms on their exterior, as if they have just pulled on a green jersey.
The ad then cuts to a wider shot, showing 8 trees, giant, powerful, pulling their roots out of the ground. The front 3 trees bind together, forming the front row of a scrum, ready to engage the opposition. A voice over states ‘ Born of our land. Guinness – A Proud Sponsor of Irish Rugby’ as a mist swirls around the scrum and envelopes them revealing a surging pint of Guinness – It’s Alive Inside.