Entitled ‘Fridge Magnet’ the ad opens on an urban street with a dramatic shot of a fridge crashing down on its side and moving away at pace. The sense of intrigue continues as the fridge is seen travelling quickly down a street followed by a group of people chasing after it, trying to catch up with it. Another fridge then tumbles down in front of a shop where a newspaper stall has been set up but is now in disarray, much to the disbelief of the passers by.
Throughout the ad, there is a real sense of vibrancy and excitement, which is carried from the opening through to the final scene. Cans of Guinness Draught are seen mysteriously vibrating and rumbling inside a delivery truck.
As the energy builds and the intrigue heightens, the source of all these bizarre fridge movements begins to unfold. The truck containing Guinness Draught is quickly covered in fridges that are being drawn towards it in all directions - shops, apartments and street corners.
It then becomes clear that the surge inside the Guinness Draught is magnetic.
Filmed in Argentina’s capital, Buenos Aires, this latest epic advertising campaign attracted widespread attention from the locals. With fridges flying through the air of the bustling capital’s streets, many passers by had to do a double take when they saw the action.