The Ads
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Dark Life
'Dark Life', Dark Life, was created by advertising agency, Irish International BBDO and was directed by the prestigious French director, Frederic Planchon. The ad encapsulates the unique life and energy of the Guinness surge, through a powerful and uplifting execution. Throughout the ad, we are transported around the globe to a number of diverse scenes from New York to Hong Kong on a journey of vitality and energy. Ordinary daytime scenarios around the world are transformed by the coming of a magical liquid darkness which brings on the night; bursting with vital energy and the promise of enriching experiences…just like Guinness.
