Brewing begins in:
Kenya (under contract by East African Breweries, for Kenya, Uganda and Tanzania, then Sudan and Somalia).
Trinidad (under contract, by Caribbean Breweries).
Sierra Leone (under contract with Sierra Leone Breweries).
Angola (under contract by Eka Brewery).
Liberia (under contract by Monrovia Breweries).
Seychelles (under contract by Seychelles Breweries Limited.
Jamaica (under contract).
Thailand (under contract, by Thai Amarit Breweries).
The first "Bottle Drop" promotion. 50,000 numbered and sealed bottles are dropped overboard from ships in various oceans of the world. Finders send the enclosed slip back to Guinness Exports to receive a reply and a memento. Bottles are returned from locations across the world, including Liverpool Docks, the Bahamas, Tahiti, the Azores and Mexico.
A.W. Fawcett, the Chairman of Guinness Exports Limited, donates a Jereboam of champagne, to only be opened when World sales exceed Home sales. This is finally achieved in 2000.
Bi-centenary of the founding of the GUINNESS® brewery at St. James Gate in Dublin.
The GUINNESS® bar fount appears in British pubs for the first time. Its design will go through many stages of evolution over the years.
Guinness Ghana is set up to import and market beer in the country.
Nigerian independence from British rule is granted. GUINNESS® and Unilever (UAC) set up a fifty-fifty arrangement to brew and distribute in Nigeria. Opening in 1963, it's the first GUINNESS® brewery outside Britain and Ireland.
The last wooden keg is racked at the Brewery at St James's Gate. From this date GUINNESS® is stored and shipped in metal kegs.
In Toronto and Vancouver, Labatt's Brewery begins brewing GUINNESS® Extra Stout Variant (under contract).
In August 1965 the first commercial brew of the GUINNESS® Malaysian Brewery (Sungei Way Brewery, near Kuala Lumpur) is successfully completed, six weeks ahead of schedule. It is officially opened by the first Prime Minister of the recently independent Malaysia, Tunku Abdul Rahman, on the 19th of March 1966.
A joint venture is set up in Japan with Sapporo to market imported GUINNESS®.
In Malaysia, GUINNESS® starts distributing and selling its own brands, adopting the Bulldog symbol across all products.
Guinness Overseas Limited (London) establishes PT Guinness Indonesia in Jakarta, under leadership of Patrick Lawlor.
1976 to 1985 a number of breweries opened around the world. Brewing begins in:
Cote D'Ivoire (under contract).
St. Kitts (under contract, by St. Kitts Brewery).
Singapore (under contract by Asia Pacific Breweries).
Indonesia (under contract by PT. Multi Bintang Indonesia).
Togo (under contract by Brasseries du Benin).
Singapore enjoys a highly musical new ad campaign.
The GUINNESS® Hopstore at St James's Brewery in Dublin is restored and opened. In 1988 it becomes the GUINNESS® visitor centre - a precursor to the GUINNESS® STOREHOUSE™ of today.
Launch of the Pure Genius Campaign, which includes the 'Man with the Guinness' TV commercials developed by Ogilvy & Mather for the UK (starring Rutger Hauer). Similar style commercials are also well received in overseas markets.
The first 'widget' beer, GUINNESS® Draught in a can, is launched. Three years later it wins the Queen's award for technological achievement.
The concept of the Irish Pub takes hold in Europe. By 1995, there are 1500 GUINNESS® Irish Pubs and by 1998, 2500 all over the world, selling GUINNESS® Draught.
GUINNESS® celebrates a century in Malaysia with a series of promotions running throughout the year. A specially recreated commemorative classic bottle that carries the original 1965 Guinness Foreign Extra Stout label is produced.
Guinness Brewing Worldwide is awarded the Queen's Award for Export Achievement for the third time.
An epic new GUINNESS® advertising campaign makes its debut.
Guinness PLC & Grand Metropolitan PLC merge to form Diageo PLC. The name comes from the Latin word for 'day' and the Greek word for 'world'.
O'Malley's Shanghai, the first Irish Pub in China opens, and serves the first ever keg of GUINNESS® Draught in the World's most populous country.
The new GUINNESS® advertising agency, AMV-BBDO, launch the 'Good things come to those who wait' campaign in the UK.
GUINNESS® Draught in Bottles is launched using the new rocket widget.