The Ads

Guinness ads

Welcome to the gallery. Select the RECENT tab to view current ads and those from the last few years. Select the CLASSIC tab to view a selection of epic campaigns from the GUINNESS® archives.

View by decade:

A GUINNESS a Day
31 1931
Print Ads The ‘Good for You’ campaign – 7 glasses, 7 days of the week and 7 beneficial reasons to drink it (for strength, nerves,...
GUINNESS for Strength
01 1934
Print Ads The famous Girder made its first appearance – people even started asking for a 'girder' in the pub, it was so popular.
...
GUINNESS Time
01 1934
Print Ads ‘GUINNESS Time’ was a feature of 1930s poster advertising. By 1934, the simple graphical language of GUINNESS® poster ads was...
My Goodness, My GUINNESS — Sea Lion
01 1935
Print Ads The first of the great Gilroy ‘zoo-keeper and animal’ series. 20 years later this would inspire the first GUINNESS® television...
GUINNESS is Good For You — Toucan
01 1935
Print Ads This ad features the advertising debut of the iconic Toucan, which would be a touchstone of the brand for decades to come. Just...
My Goodness, My GUINNESS — Ostrich
01 1936
Print Ads Several members of the public wrote to point out that if the ostrich had drunk the pint, the glass would have been the other way...
My Goodness, My Christmas
01 1937
Print Ads A seasonal twist on the ‘My Goodness My GUINNESS®’ campaign – neatly linking in the ostrich in the background!
There's Nothing Like A GUINNESS
01 1938
Print Ads The smiling head in the glass was a familiar feature of advertising from this era – in this case savouring the very last drops.
My Goodness, My GUINNESS — Pelican
01 1939
Print Ads ‘A wonderful bird is the pelican,
Its bill can hold more than its belly can.
It can hold in its beak
Enough food for a...