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Poster Come to Life — Sea Lion

The first ever GUINNESS® beer TV commercial was broadcast on 22 September 1955 - with the launch of ITV, it was the first ever evening any advertising appeared on television in the UK.

Popular comedian Charlie Naughton grappled vailiantly with the sea lion to recreate one of the earlier Gilroy posters.

This ad contains historical product claims that are not now endorsed by GUINNESS®. In posting these ads it is not our intention to promote benefits of drinking but to show GUINNESS® stout advertising over more than 80 years. We believe that adults who choose to drink should do so responsibly.

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