QUESTIONS AND ANSWERS
Q: What is Arthur Guinness Projects?
A: Arthur Guinness Projects champions and supports the believers, the thinkers, the dreamers and doers who roll up their sleeves and make great things happen in their communities. Guinness passionately believes in the power of people to unlock their community’s potential, as Arthur Guinness did by being a visionary social entrepreneur who supported and enriched the communities in which he lived and worked. By supporting those who strive for the extraordinary today, Arthur Guinness Projects promises to lay the foundations for stronger communities tomorrow.
Q: When was Arthur Guinness Projects established?
A: Arthur Guinness Projects was founded to celebrate the 250th anniversary of Arthur Guinness signing the 9,000 year lease on the world-famous St James's Gate Brewery in Dublin, and to continue his legacy of corporate philanthropy.
Q: Why was Arthur Guinness Projects established?
A: At Guinness we passionately believe in the power of people to unlock their, and their community's, potential. Arthur Guinness Projects was established to continue the philanthropic legacy of founder Arthur Guinness and his descendants. Arthur Guinness and his family were responsible for some of the most profound acts of corporate philanthropy in Irish history, such as funding hospitals and schools that improved the life of the brewery workforce and the wider community, and created a legacy of goodness that continues in our company today. Arthur Guinness had the vision to improve the communities and lives of the citizens where his products were sold around the world. With Arthur Guinness Projects, we're proud to continue his good work.
Q: How is Arthur Guinness Projects funded?
A: Arthur Guinness Projects was created by Guinness & Co and is not a separate charity. Its monies are held separately by Guinness & Co. and are independently audited.
Q: How many global markets have an Arthur Guinness Projects presence?
A: Projects all around the world have already received support from Arthur Guinness Projects including Ireland, Africa, Indonesia, France, Spain, the United States and the UK.
Q: Does Arthur Guinness Projects support projects across all sectors or are any specific areas not covered?
A: Arthur Guinness Projects operates under the auspices of the Diageo Marketing Code (DMC). As such, we do not support projects that relate to youth education initiatives. However the Fund does support a wide range of innovative and pioneering projects from deforestation, to equal employment opportunities, sustainable farming, and technology.
Q: What are the selection criteria for Arthur Guinness Projects?
A: Arthur Guinness Projects supports a wide range of projects all around the world – from deforestation, to equal employment opportunities – and it selects its awardees based on: 1. Innovative thinking. 2. Social good. 3. Achievability. To be an Arthur Guinness Projects awardee you need to be a doer, you are someone who will roll up their sleeves and make great things happen in your community.
Q: Given the social problems associated with alcohol abuse, is it appropriate for a company like Diageo to be supporting social causes?
A: The Guinness name has always enjoyed a strong connection with philanthropy, established through the legacy of Arthur Guinness himself. We therefore feel it's appropriate that this legacy continues through Arthur Guinness Projects. We understand our responsibility to develop, produce, market and sell our brands responsibly; and the Diageo Marketing Code ensures that everything we do promotes the responsible enjoyment of alcohol.