MAJID EL JARROUDI

The challenge

Many major companies are unaware of the untapped potential of doing business with under-served entrepreneurs from underprivileged areas.

Business approach

Adive is a non-profit organisation which connects procurement officers from large French corporates with suppliers and entrepreneurs from underrepresented communities (such as ethnic minorities and disadvantaged areas).

Goals and objectives

Majid is striving to connect as many large corporate procurement teams as possible with entrepreneurs, thus encouraging more entrepreneurship and diversity in the business community in France.

Website: www.adive.fr/-L-Association-.html