JOHN NDOLU

The challenge

In Indonesia there are many costly cultural traditions, related to weddings and funerals, which prevent local families from moving out of poverty.

Business approach

John is working towards reforming cultural traditions by helping to make them acceptable and socialising changes from one village to another. He has devised a system that keeping community values alive whilst simplifying centuries old traditions which encourage excessive spending.

Goals and objectives

He has so far reached 130,000 people and created a new savings vehicle for them so they can concentrate their money on being able to send their children to school.

Website: www.ashoka.org/fellow/john-ndolu