Nadya Fadila Salib

The challenge

Women rose farmers in Lembang sell their produce very cheaply to middlemen. They have no access to markets, no marketing skills and no other skills to add value to their produce.

Business approach

Nadya Saib has formed a pilot project to produce natural soaps using rose petals, working in partnership with a community of rose farmers. Nadya and her team will provide training, technical assistance and guidance to farmers in the production of soaps, as well as being responsible for the marketing and sale of the soap produced. The farmers will provide the roses, produce the soaps and be equal partners in this enterprise.

Goals and objectives

The rose farmers' income will be improved, and several jobs will be created (for example in supplying soap materials). The community will gain new skills in value-added production, management and marketing, and will own new tangible assets including equipment and tools for producing rose-based natural soaps. These farmers will also develop their own businesses and will have a marketing network enabling them to remain independent. This model for empowerment could easily be replicated elsewhere in Indonesia, especially in the agribusiness sector.