CV Piksel

The challenge

The large income gap between traditional batik artisans and batik traders is a long-standing social problem in the batik industry. Trusmi batik village in Cirebon, West Java, is one area where such a discrepancy exists.

Business approach

Working in in equal partnership with the Trusmi Batik Village Cooperative, CV Piksel aims to use their batik fractal software to help traditional poor female batik artisans spend more time developing their own designs and less time painting batik. This will enable them to keep up with market trends, improve the quality of their creations and increase their income. Working in collaboration with a network of hotels, CV Piksel will open 'batik corners' for tourists, an alternative marketplace where batik artisans can act as batik traders and painting instructors.

Goals and objectives

The enterprise will increase the incomes of female batik artisans, as well as improving their product development, marketing and IT skills. The community will also own new tangible assets in the form of design software and hardware. There are plans to expand the project to include West Java Batik Craft Foundation to help this social enterprise gain a stronger footing in the entire West Java region. The community will also see the regeneration of professional batik artisans.