While Jamaica is well known for its vibrant music scene, artistes in both music and film rarely make
it big overseas due to the lack of opportunities and knowledge for them to commercialise their talent at home.
Through Nanook Enterprises Joan is determined to make a difference by unifying the arts scene in Jamaica.
She has built a close working relationship with the Creative Industries’ Resource Centre & Learning Environment (C.I.R.C.L.E),
which offers business, legal advice and training opportunities for artistes. In fact, they share a building, which means Nanook’s
members can take advantage of discounted rates on facilities such as the recording studio and performance space.
Joan has also lent her support to contestants in the Rising Stars talent show, offering advice and guidance during auditions.
She also sits on the Board of the Jamaica Reggae Industry Association, providing advocacy support and design services.
Goals and objectives
Nanook already works with 50 members including DJs, songwriters, designers and a TV producer. Joan plans to build on this, bringing together more members to learn and share from each other.
By doing so, and enriching local film, music and culture, she is confident that she can have a positive effect and address many community issues.