WHAT IS A SOCIAL ENTREPRENEUR?

"A social entrepreneur is motivated by a desire to help improve and transform social environmental, educational and economic conditions. Key traits and characteristics of highly effective social entrepreneurs include ambition and lack of acceptance of the status quo or accepting the world 'as it is'. The social enterpreneur is driven by an emotional desire to address some of the big social and economic conditions in the world, for example, poverty and eductional deprivation rather than by the desire for profit."

Harvard business publishing presents: An interview with John Elkington – Key traits of social entrepreneurs.