This poster introduced a new typeface – the Hobbs-face – for the copy, which echoed the ‘Wanted’ posters of the Wild West.
Smiling 01 1966
SH Benson designer Bruce Hobbs came up with the first of many visual gags by morphing the GUINNESS® brand name. Later campaigns,...
Thinking 01 1967
From screen to print, this poster picked up on the cinematic split screen technique popular in the Sixties, rather than using the...
Hold it 01 1967
This introduced the distinctive Waterford tankard to GUINNESS® advertising, as the product emphasis moved from bottle to draught...