article

Advertising

Together we are more

Together we are more

Guinness’ advertising tells interesting and unknown stories of people who are not afraid to live life on their own terms. But what does that mean in a region where this inspiration comes from being part of a brotherhood and following the crowd might not lead you to the places you want to go to, or give you the kind of experiences you want to have?

“This is what the “Together we are more” campaign celebrates – the possibilities that exist when the brotherhood come together.”

This is what the “Together we are more” campaign celebrates – the possibilities that exist when the brotherhood come together to explore the potential that lies just beyond the ordinary.

The film, ‘Myth’ is based on a rumour that has circulated travel blogs and snowboarding forums for years. It is said that years ago, on the roof of Indonesia’s tropical landscape, someone was crazy enough to build a ski resort, high up on the Equator, in the unlikeliest place on Earth.

Myth

Myth

“It is said that years ago, on the roof of Indonesia’s tropical landscape, someone was crazy enough to build a ski resort, high up on the Equator, in the unlikeliest place on Earth.”

The film follows a group of friends who set off to see if this extraordinary resort ever existed. With a shared desire to experience life beyond the guidebook, the group are hungry to experience something that others haven’t; the journey of a lifetime and perhaps something even greater. 

An interesting fact about the making of the film is that our Indonesian cast had never seen or touched snow before and their first encounter is immortalized in the film.

Barong dragon - by Durga

To create the 'Tattoo' print work, artists from across Asia were commissioned to design unique and culturally-relevant tattoos which would work across multiple bodies, dramatically bringing the ‘Together We Are More’ idea to life.

Koi - by Dawn Ang

The striking designs illustrate that when friends come together they can achieve something greater than the sum of their parts, revealing the true power of the group.

The work was shot by renowned photographer Nadav Kander.

Banyan tree - by Tiffany Tan