The Next Breakthrough
Dispense innovation from Guinness
Guinness takes a bold new step in its long history of innovation with the launch of “GUINNESS MICRODRAUGHT”. The new cutting-edge technology will let outlets around the world serve beautiful, fresh Guinness Draught on tap, no matter their size or setup.
The secret to how GUINNESS MICRODRAUGHT produces beautiful Guinness every time is the world-first patent-pending double coaxial piercing of a unique, specially designed can. The can is filled with the very same Guinness that is kegged in St James’s Gate and poured in pubs around the world.
GUINNESS MICRODRAUGHT uses an air pump - as opposed to the gas cylinder used in the traditional system - to push the liquid out of the can and through the standard Guinness Draught spout. The result is a beautiful two-part pour with the iconic surge and settle and cold, smooth taste that makes Guinness Draught a beer loved by consumers around the world.
Two years in development, the pioneering GUINNESS MICRODRAUGHT dispense technology is the biggest technological leap for Guinness since the advent of the widget in 1988. The innovative, new GUINNESS MICRODRAUGHT system promises to enable licensed premises around the world to pour perfect Guinness Draught, no matter their size or setup.
This innovation will further enable Guinness to be enjoyed at its finest worldwide, in new places and spaces, adding 12,000 more outlets across 150 countries, so that millions more consumers across the globe may enjoy a perfect Guinness serve.
GUINNESS MICRODRAUGHT - FREQUENTLY ASKED QUESTIONS
GUINNESS MICRODRAUGHT is a new cutting-edge technology which serves beautiful, fresh Guinness Draught on tap to outlets around the world, no matter their size or setup.
The pioneering dispense technology is an innovative solution which will, for the first time, allow Guinness to be poured when a keg system isn’t available, bringing Guinness to new places and new spaces.
We are trialling GUINNESS MICRODRAUGHT in all TGI Fridays restaurants in Great Britain (excluding Jersey) from June, in outlets in Ireland in July, before launching it fully in Korea in July. This will be followed by further trials in the US, China, Hong Kong, Germany and Russia later this year.
GUINNESS MICRODRAUGHT cans, like all Guinness Draught produced in keg, bottle or can format, is brewed at St. James’s Gate in Dublin, the Home of Guinness.
GUINNESS MICRODRAUGHT cans are 100 percent recyclable.
GUINNESS MICRODRAUGHT is currently designed for hospitality settings. However, in the last 18 months we have seen an incredible growth of consumers enjoying the magic of Guinness Draught at home and we’re working on a range of innovative options to meet this demand.
QUALITY OF LIQUID & IN-PUB DISPENSE QUESTIONS
No, GUINNESS MICRODRAUGHT allows for that beautiful Guinness pour and ideal temperature every time, guaranteeing a beautiful serve of Guinness in a pint glass - no matter how or where you choose to enjoy it.
No, GUINNESS MICRODRAUGHT cans, like all Guinness Draught produced in keg, bottle or can format, is brewed at St. James’s Gate in Dublin, the Home of Guinness.
The process is seamless – simply place the chilled can in place as the advanced technology guides the user to perform the two-part pour, let it settle and serve.