Our Pledge to the Brave
Backing the bold: it's something we've always been known for. Which is why, for the last three years, GUINNESS® has been pledging our support for the Leary Firefighters Foundation.
Founded by actor Denis Leary in response to the 1999 Cold Storage Warehouse fire tragedy in his native Worcester, Massachusetts, the foundation supports firefighters across America by providing funding and resources for Fire Departments to obtain the best available equipment, technology and training.
“Not only have we raised almost $900,000 to date, we've paid tribute to firefighters everywhere.”
In a series of inventive fundraising initiatives – including donating a percentage of proceeds from a specially released Extraordinary Irish Beers Variety Pack and launching limited edition firefighter inspired t-shirts designed in collaboration with country music superstar Brad Paisley – not only have we raised almost $900,000 to date, we've paid tribute to firefighters everywhere. Here’s to the brave.