Guinness Regenerative Farming
The future of Guinness is taking root
At Guinness, we have always looked to the future. We are only 263 years into our 9,000 year lease at St James’s Gate and we will never settle in pursuit of a better, more sustainable future for all. We understand our responsibility to play our part in regenerating the productive landscapes and communities on which we depend. That’s why we’re undertaking one of the most ambitious regenerative farming projects in Ireland.
We’re turning farming on its head
Using the Power of Nature
With the intention of reducing the environmental impacts of barley production, among other key outcomes, we’re supporting barley farmers in this three-year project to explore and trial nature-based farming practices.
Working with Farmers
We are collaborating with Irish farmers to define the most effective regenerative agriculture practices that improves the health of barley, the soil and farmer livelihoods. 44 farmers are participating in the first phase, representing approximately 1,400 acres in six counties, including Kildare, Laois, Carlow, Kilkenny, Tipperary and Wexford.
A 3-year pilot to achieve 5 key outcomes
Working with Irish farmers, Guinness is defining regenerative farming practices tailored to the local and specific needs of Irish barley production. Our team includes our respected technical partners and agronomists with whom we are collaborating to shape the design of this pilot and implement innovative practices.
Our 5 main goals
Regenerate soils & sequester carbon
Enhance habitats and biodiversity on farms
Reduce the use of synthetic chemicals
Enhance farmer livelihoods
Protect & improve water quality
OUR 6-STEP FARMING REGENERATION PLAN
1. Recruit farmers for our pilot project
We are working with 44 barley farmers from across Ireland to help realise our goal and support them on the transition towards regenerative agriculture.
2. Test & measure
We collect baseline data to measure the current carbon footprint of producing barley on the farm. This helps us understand which farming activities generate the most carbon emissions, and what practical measures farmers can take to reduce them, without compromising crop yield or grain quality.
3. Analyse & share results
The results will be shared with our supply chain partners and industry experts to encourage continued learning on best practice regenerative agriculture for barley production.
4. Set out a blueprint for innovation and change
With a wealth of data to support it, our farming initiatives and practices can be tailored to get the most out of our crop with the least impact on the environment.
5. Scale up a global solution
The pilot outcomes will provide a blueprint to inform scale-up opportunities, not just in Ireland, but in other countries where Diageo sources raw materials to produce our products.
PROGRESS SO FAR
Creating a Digital Platform
We are providing participating farmers with a digital management system to manage their crops and record their practices using technologies such as satellite monitoring, yield monitoring, and cover crop assessments.
Cover crops are mixtures of biodiverse teams of beneficial plants grown in the gap between harvesting one crop and planting another. Their purpose is to protect and improve soil health by recycling nutrients. Across July, August and September 2022, more than 7 tonnes of cover crop seed were planted.
Every cover crop grown is monitored and analysed to determine how much nitrogen, phosphorus, and other nutrients are in the crop that can be recycled into the soil, building performance and resilience in the soil for future barley crops.
Part of the process is understanding which farming activities generate the most impact on carbon emissions, water quality and biodiversity, and what practical measures farmers can take to reduce them without compromising crop yield or grain quality.
This is done through baselining, a methodology that uses a Life Cycle Analysis (LCA) tool to measure the current carbon footprint of producing barley on the farm and taking soil samples to assess soil health, soil organic carbon and soil nutrient status.