The holiday season is a time for reflection and gratitude, but it’s also a time for giving back – and never has giving back been more important than this year. So this holiday season, for every limited edition ‘Guinness Gives Back’ 8-pack made, we are donating $1* to a charitable organization in the U.S. to help support those who have long supported us.

Contributions from our ‘Guinness Gives Back’ packs will specifically benefit:

Direct Relief is a humanitarian aid organization, active in all 50 states and more than 80 countries, with a mission to improve the health and lives of people affected by poverty or emergencies – without regard to politics, religion, or ability to pay. Learn more at

Feeding New York State helps the food banks of New York State obtain more food, foster awareness of the mission of food banks, encourage donations and volunteer support, create partnerships to help alleviate hunger, and lead a unified effort to ensure that every person in every community across New York State has access to good, healthy food. Learn more at

The Greater Boston Food Bank is the largest hunger-relief organization in New England and among the largest food banks in the country. Through the compassion and commitment of supporters, staff, partners and volunteers, The Greater Boston Food Bank takes a bold, innovative and multi-pronged approach to achieve the mission of ending hunger. The COVID-19 pandemic has increased the need by double the amount of food needed to meet the increase of food insecurity across Eastern Massachusetts. Learn more at

The Greater Chicago Food Depository provides food for hungry people while striving to end hunger in the community. It is part of a united community effort working to bring food, dignity and hope to the greater Chicago area and acts as the hub for a network of more than 700 food pantries, soup kitchens, shelters and other programs. Learn more at

California is in the midst of a health and hunger crisis. While food insecurity was pervasive in some communities even prior to the pandemic, since COVID-19 and the upending of our economy, food systems, and way of life, the number of people struggling to put food on the table has doubled. California Association of Food Banks is working with our 42 member food banks, anti-hunger allies, and state partners to respond to this unprecedented need for food. Since March, we’ve shipped more than 1.5 million meal boxes throughout the state for pick-up at food banks, and more than 100 million pounds of fresh fruits and vegetables and proteins. We’ve raised more than $2.7 million in grants for our food banks. And CAFB is advancing initiatives to support communities most affected by hunger: seniors, children, and Black, Latinx, and Native American communities, as well as those impacted by recent wildfires. Together, we are meeting this moment and planning for a resilient and hunger-free future. Learn more at

*Up to $750,000 total (up to $500,000 to Direct Relief, up to $62,500 for each the other [4] charities.) Recipient charity dependent on market where limited edition product offered for sale: Direct Relief to receive donation for limited-edition product offered for sale outside (4) local markets. No minimum donation.

Show your support for Guinness Gives Back and our charity partners on social media, and we’ll donate an additional $1.

I’m proud to support @DirectRelief and @GuinnessUS this holiday season. #GuinnessGivesBack

I’m proud to support @FoodBankAssnNYS and @GuinnessUS this holiday season. #GuinnessGivesBackNY

I’m proud to support @Gr8BosFoodBank and @GuinnessUS this holiday season. #GuinnessGivesBackBOS

I’m proud to support @FoodDepository and @GuinnessUS this holiday season. #GuinnessGivesBackCHI

I’m proud to support @CAFoodBanks and @GuinnessUS this holiday season. #GuinnessGivesBackCA

*From October 1, 2020 through December 31, 2020, Guinness will donate $1 (no minimum; up to $100,000**) for each qualifying post mentioning @GuinnessUS shared on Instagram, Facebook or Twitter to the corresponding charity partner. **Includes donations for qualifying posts mentioning @GuinnessUS and a national charity as well as charities specifically addressing hunger relief in California, Boston and Chicago.