POSITIVE DRINKING

GUINNESS IS BEST ENJOYED RESPONSIBLY

Guinness is a beer that’s best enjoyed responsibly, and we want to change the way the world drinks for the better. Our commitment to promoting positive drinking is a core pillar of our ‘Diageo Society 2030: Spirit of Progress’ action plan. That means promoting the benefits of moderation and continuing to discourage the harmful use of alcohol.

Guinness 0.0

DRINKiQ

arafficial image of a glass of guinness beer and a can of beer

GUINNESS 0.0

Guinness 0.0 boasts the same beautiful smooth taste, perfectly balanced flavour, and unique dark ruby colour, only without the alcohol. Drawing on the proud 264 year history of innovation and Guinness brewing brilliance, in 2023 we launched our ‘Singing Pints’ TVC to spearhead the largest responsible drinking campaign in Ireland that encouraged everyone to make it a St. Patrick’s Day to remember.

To create a product that matched the distinctive flavour, quality taste, creamy mouthfeel and complex character of Guinness, only without the alcohol, is the biggest technical innovation and brewing challenge in the history of the brand!”

- Aisling Ryan

Guinness 0.0 Innovation Brewer

People sit outside a bar. It's night time and there are a lot of colourful lights.

DRINK IQ

We’re proud to be a big part of our parent company Diageo’s efforts to promote road safety and prevent drink-driving. DRINKIQ is a dedicated responsible drinking online platform that provides facts about alcohol, the effects of drinking on the body and the mind, and the impact of harmful drinking on individuals and society. Information is a critical component of empowering people to make responsible choices.

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